Funnels

Measure conversion rates across a defined sequence of user actions.

What is a Funnel?

A funnel calculates how many users successfully navigate a specific path in your product. For example, an E-commerce Checkout Funnel might consist of three steps:

  1. Item Added to Cart
  2. Checkout Started
  3. Purchase Completed

The Funnels report will show you the exact drop-off rate between each of these steps, allowing you to identify friction points in your UX.

Building a Funnel

  1. Navigate to the Custom tab.
  2. Select ypur custom dashboard
  3. Create insight and select Funnel Analytics in Analysis Type
  4. Select funnel steps for generate funnel analytics.
  5. (Optional) Apply global filters. For instance, filter by os == iOS to only see funnel performance for Apple users.
Conversion Window
By default, a user has Today to complete the funnel from the moment they perform Step 1. You can adjust this conversion window in the query settings from Today up until custom dates.

Interpreting Results

The Funnel chart displays a bar graph where Step 1 is always 100%. Subsequent bars show the percentage of users who made it to that step. Below the chart, a detailed table breaks down the raw user counts and average time-to-convert between steps.